How Soundwave Hit the Right Notes

People Problem

Soundwave Music Therapy was growing fast, but their structure wasn’t keeping up. From solo practice to a full therapy team – they needed the systems to make it work. Roles were unclear. Compensation was shaky. Compliance and culture were overwhelming. Leadership knew they needed help to succeed.

Our Approach

At Peoplyst, we help businesses grow by helping their people lead. For Soundwave, that meant designing a structure from the ground up – one built to scale. We listened, asked the right questions, and quickly spotted the gaps in leadership, compensation, and day-to-day management. Then we rolled up our sleeves and got to work.

Our Fix

We built what they didn’t have: a clear, scalable model for running a therapy practice. That included everything from pay structure and compliance to leadership development and decision-making tools. We moved fast, starting with a smooth onboarding, then shaping a roadmap that matched their goals. By year two, they weren’t just growing, they launched a brand-new venture with us at their side.

The Result

Soundwave saw a 35% increase in revenue, expanded into new markets, and held onto more great people. Their leadership team is now more confident, capable, and future-focused. And their culture? Stronger than ever.

When you’ve got a people problem, you don’t just need advice. You need a partner. That’s what Peoplyst was for us. They didn’t just help us fix things. They helped us think differently. And now we’re thriving.

Stephen Choate
Director of Operations at Soundwave Music Therapy

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